Robyn - packaging brainstorming

Brianna packageing brainstorming

some tea things - chris

Brianna

STACY POST4:

Use bubbl us
http://bubbl.us/ free web software to brainstorm packaging materials, forms, concepts, promotions etc
Save brainstorming as a jpg and upload to the blog.
Add the  jpg to form  part of your  indesign document which will also contain the twenty thumbnails done so far- thumbnails will probably need to be defined and scanned or photographed.

After brainstorming select 5 best options for packaging and create an initial prototype for each from paper card, etc.
Experiment with placement and position of logo, images and info. photograph these prototypes.

Select your best alternatives for logos and packaging and apply the six thinking hats process, recording your thoughts reflect on comments and use to improve.

Brianna

Susie Beame - 10 Typefaces

Robyn - What I consider to be the 10 best typefaces for the 5 markets:

STACY: LADY GREY TEA PARTY

1

Today we tasted a loose leaf tea that Mirra correctly identified as Lady Grey Tea. It is a fragrant light black tea that contains orange peel,  lemon peel, cornflower and bergamot flowers. It was agreed that it was an attractive looking tea which may require a window in the packaging and perhaps reference to colour or citrus elements in packaging graphics and colour. The tea tasting was accompanied by Mirra's health conscious gluten free cake,  Robyn's traditional shortbread and Rita's exotic sticky date. All totally delicious. Thankyou. Some photos of different tea cups indicating all the different markets.

STACY POST 3: TEA & TYPOGRAPHY

Today you changed hats and formed a  new thinking group.
1. The group was  asked to examine the five markets identified last week- (exotic, traditional, budget, novelty and herbal )
2. Select 5 typefaces for each market from the perspective of the assigned thinking hat.
3.As a group upload the 25 fonts
4. As an individual (still with the same assigned thinking hat) make 5  comments on typefaces.

For homework you are asked to
1. In your diary produce another 10 thumbnails for logo choosing a new name/s from the brainstormed selection.
2. Make a post on the blog as an individual - what do you consider  to be the 10 best typefaces for the 5 markets then write the tea names in the selected typeface and  upload on the blog

BLACK HAT THINKING Rita, Chris N, Robyn.

WHITE HAT THINKING- Melissa, Akasha, Katie

YELLOW HAT THINKING - Brianna, Miranda, David

RED HAT THINKING- Tea Fonts - Susie Abby Chris

POST 2: DE BONO SIX THINKING HATS

Six Thinking Hats - Looking at a Decision From All Points of View

'Six Thinking Hats' is an important and powerful technique. It is used to look at decisions from a number of important perspectives. This forces you to move outside your habitual thinking style, and helps you to get a more rounded view of a situation.


This tool was created by Edward de Bono in his book '6 Thinking Hats.’ Many successful people think from a very rational, positive viewpoint. This is part of the reason that they are successful. Often, though, they may fail to look at a problem from an emotional, intuitive, creative or negative viewpoint. This can mean that they underestimate resistance to plans, fail to make creative leaps and do not make essential contingency plans.
 Similarly, pessimists may be excessively defensive, and more emotional people may fail to look at decisions calmly and rationally.
If you look at a problem with the 'Six Thinking Hats' technique, then you will solve it using all approaches. Your decisions and plans will mix ambition, skill in execution, public sensitivity, creativity and good contingency planning.


How to Use the Tool:


You can use Six Thinking Hats in meetings or on your own. In meetings it has the benefit of blocking the confrontations that happen when people with different thinking styles discuss the same problem.
Each 'Thinking Hat' is a different style of thinking. These are explained below:


• White Hat: Facts and Figures


With this thinking hat you focus on the data available. Look at the information you have, and see what you can learn from it. Look for gaps in your knowledge, and either try to fill them or take account of them.
This is where you analyze past trends, and try to extrapolate from historical data.
Questions about the data to collect
What information do we have?
What information  do we need to collect?


• Red Hat: Emotional


'Wearing' the red hat, you look at problems using intuition, gut reaction, and emotion. Also try to think how other people will react emotionally. Try to understand the responses of people who do not fully know your reasoning.


• Black Hat: Judgement and Assessment


Using black hat thinking, look at all the bad points of the decision. Look at it cautiously and defensively. Try to see why it might not work. This is important because it highlights the weak points in a plan. It allows you to eliminate them, alter them, or prepare contingency plans to counter them.
Black Hat thinking helps to make your plans 'tougher' and more resilient. It can also help you to spot fatal flaws and risks before you embark on a course of action. Black Hat thinking is one of the real benefits of this technique, as many successful people get so used to thinking positively that often they cannot see problems in advance. This leaves them under-prepared for difficulties.
Is this true?
Does it fit the facts?
What is wrong with it?


• Yellow Hat: Advantages and benefits


The yellow hat helps you to think positively. It is the optimistic viewpoint that helps you to see all the benefits of the decision and the value in it. Yellow Hat thinking helps you to keep going when everything looks gloomy and difficult.
Why is this worth doing? 
How will it help us?
Why will it work?


• Green Hat: Alternative ideas


The Green Hat stands for creativity. This is where you can develop creative solutions to a problem. It is a freewheeling way of thinking, in which there is little criticism of ideas. A whole range of creativity tools can help you here.
What are all the possibilities?
Are there some different ideas?
What else could be done?


• Blue Hat: Organisation


The Blue Hat stands for process control. This is the hat worn by people chairing meetings. When running into difficulties because ideas are running dry, they may direct activity into Green Hat thinking. When contingency plans are needed, they will ask for Black Hat thinking, etc. A variant of this technique is to look at problems from the point of view of different professionals (e.g doctors, architects, sales directors, etc.) or different customers
What have we done so far?
What have we got to do next?

POST 1: MAD HATTER'S TEA PARTY

Brief 2: The Mad Hatter’s Tea party 30% 
Given: 18.03.10 Due: 29.04.10


Using the six thinking hats technique explore, design, create initial prototypes and present multiple concepts for the logo, graphics and packaging for Tea.


 
Possible markets


• Novelty celebration gift 
• Herbal organic medicinal environmental
• Traditional 
• Budget Family
• Exotic gourmet



Possible names


• Mr Tea
• Mad Hatters
• Nanny Butlers Cupboard
• Le Jour
• Storm In A Teacup


Use de Bono’s six thinking hats technique to assist you in originating and developing your concepts. 
Concepts will be fully resolved ie  refine graphics and mechanics in your colour class.

	DATE	ACTIVITY
1	18.03	·       Hand out brief and packets of tea ·       Question brief. ·       Introduce de bono technique ·       Who is happy with their thinking ability? ·       Self assess your thinking ability /10 ·       6 Hats thinking is like colour printing- one colour at a time ·       create intention to be a thinker- prayers christain vs Tibetan. Minister for intelligence and CoRT. Being a thinker is not about being clever its about wanting to be a thinker TASK 1: show video 1debono_6_intro 10 min TASK 2: make hats and keywords o    Random draw for hat. Eventually you will have the experience of every hat o    Form groups 15/6= 2,2,2,3,3,3 based on colour hat 1 o    Make a paper hat in SIX minutes with colour paper tape and glue provided o    Put on your thinking hat! Wear and Role play to o problem presented. Importance of physical wearing eg nanny, policeman o    Group to research what are the 6 main characteristics of each hat. o    Prepare a visual display using 6 x A4 appropriate coloured paper of research. o    Pin up on notice board for future reference TASK 3: Examine the existing marketplace-     what’s out there o    wearing allocated hats comment on image bank shown also use de bono’s technique of sorting- PMI – PLUS, MINUS, INTERESTING o    establish 6 broad catagories of different markets eg. exotic, eco, traditional, budget, alternative, novelty, feminine, masculine etc o    images shown during this segment will be in stacy’s public folder if anyone would like to view again TASK 4: Establish a name for tea o    hats  to off brainstorm name for tea decide on how many to be used o    Hats back on to revise and to make a final decision TASK 5: What to bring next week o    Each student to select two names and produce 5 thumbnails of each   o    Each student please bring in a tea cup, the tea package and any other prop that reflects one of the broad categories for next week’s tea party	Research and evaluate existing information via images slide show. exploration of opportunities beyond the obvious Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialization Determine whether other players are filling identified gaps or investigating similar opportunities