POST 1: MAD HATTER'S TEA PARTY

Brief 2: The Mad Hatter’s Tea party 30% 
Given: 18.03.10 Due: 29.04.10


Using the six thinking hats technique explore, design, create initial prototypes and present multiple concepts for the logo, graphics and packaging for Tea.


 
Possible markets


• Novelty celebration gift 
• Herbal organic medicinal environmental
• Traditional 
• Budget Family
• Exotic gourmet



Possible names


• Mr Tea
• Mad Hatters
• Nanny Butlers Cupboard
• Le Jour
• Storm In A Teacup


Use de Bono’s six thinking hats technique to assist you in originating and developing your concepts. 
Concepts will be fully resolved ie  refine graphics and mechanics in your colour class.

	DATE	ACTIVITY
1	18.03	·       Hand out brief and packets of tea ·       Question brief. ·       Introduce de bono technique ·       Who is happy with their thinking ability? ·       Self assess your thinking ability /10 ·       6 Hats thinking is like colour printing- one colour at a time ·       create intention to be a thinker- prayers christain vs Tibetan. Minister for intelligence and CoRT. Being a thinker is not about being clever its about wanting to be a thinker TASK 1: show video 1debono_6_intro 10 min TASK 2: make hats and keywords o    Random draw for hat. Eventually you will have the experience of every hat o    Form groups 15/6= 2,2,2,3,3,3 based on colour hat 1 o    Make a paper hat in SIX minutes with colour paper tape and glue provided o    Put on your thinking hat! Wear and Role play to o problem presented. Importance of physical wearing eg nanny, policeman o    Group to research what are the 6 main characteristics of each hat. o    Prepare a visual display using 6 x A4 appropriate coloured paper of research. o    Pin up on notice board for future reference TASK 3: Examine the existing marketplace-     what’s out there o    wearing allocated hats comment on image bank shown also use de bono’s technique of sorting- PMI – PLUS, MINUS, INTERESTING o    establish 6 broad catagories of different markets eg. exotic, eco, traditional, budget, alternative, novelty, feminine, masculine etc o    images shown during this segment will be in stacy’s public folder if anyone would like to view again TASK 4: Establish a name for tea o    hats  to off brainstorm name for tea decide on how many to be used o    Hats back on to revise and to make a final decision TASK 5: What to bring next week o    Each student to select two names and produce 5 thumbnails of each   o    Each student please bring in a tea cup, the tea package and any other prop that reflects one of the broad categories for next week’s tea party	Research and evaluate existing information via images slide show. exploration of opportunities beyond the obvious Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialization Determine whether other players are filling identified gaps or investigating similar opportunities