Wednesday, March 24, 2010

WHITE HAT THINKING- Melissa, Akasha, Katie








8 comments:

  1. very concise, brief yet to the point...

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  2. Papyrus is the one that gives the impression of organic/herbal/medicinal, the others look way too digitally created and have no personality. - black hat.

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  3. A lot of the fonts in the exotic/gourmet category are just illegible and would have to rely on a pre established market, the only one that is practical would be the Yoshitoshi font but it would be limited to the Asian Tea market. - black hat.

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  4. Exotic - I feel the fonts don't match the idea of Exotic.

    Budget - I feel Arial and Calibri match best.

    Traditional - I feel baskerville, Helvetica and Futura match.

    Herbal/Organic - I like Papyrus and zapfino.

    Novelty - I like chalkboard and Market Felt.

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  5. The Samarkan typeface gives me a feeling of being somewhere Exotic.

    Stencil definitely looks Budget.

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  6. Papyrus is perfect for the organic/ herbal market but would steer clear
    only because it's been flogged to death in that industry.

    Love all the exotic fonts but it's too specific for the wide range of exotic teas on the market. - black hat

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  7. I really like Samarkan for exotic, it could work really well.

    Stencil is definately a budget font!

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  8. Yea, i would have to agree with Robyn exotic/gourmet category typefaces are just illegible, an would only attract a certain market - Black Hat

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